Though Leadership According to the Economic Intelligence Unit (EIU), Thought Leadership is the #1 mega-trend in business-to-business marketing. Learn how to use this technique to capture new business before your competition does.
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Abstract - Becoming a thought leader - Practical tips and turnkey approaches for implementing a Thought Leadership effort in your company: What data provides the greatest value to clients and prospects? Best practices for repurposing market data that you already have. Example of how to capture a thought leadership position quickly with limited resources.

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George S. Day and Paul J. H. Schoemaker Peripheral Vision: Detecting the Weak Signals That Will Make or Break Your Company Harvard Business School Press, May 2006. Abstract - From emerging technologies to changes in consumer tastes, tremendous opportunities and threats often begin as weak signals from the periphery. How good is your organization at sensing, interpreting, and acting on these signals?

" Peripheral Vision focuses on the biggest danger facing any business, the threat of a breakdown of its business model. Deconstructing and evolving a business model into something new can be a path to industry leadership. Failing to see the 'telltales' on time can lead you to the abyss. This book guides CEOs to a pragmatic set of best practices - a must read!" Jean-Pierre Garnier, CEO, GlaxoSmithKline "Scanning the Periphery," by George S. Day and Paul J. H. Schoemaker, Harvard Business Review, November, 2005. The biggest dangers to a company are the ones you don’t see coming. Understanding these threats—and anticipating opportunities—requires strong peripheral vision. More information