Strategic Radar is delivering monitoring solutions to numerous clients.
Client: Healthcare Product Marketing Team
Situation: A key new product is to be launched in 12 months. The competition, market adoption, government impacts, and other forces are "known unknowns" at the time of launch. Knowing the likely state of the market through monitoring for this key product launch could give them the advantage.
Solution: Strategic Radar is providing a market monitoring system that tracks and presents changes in various market forces related to regulatory, competitive, adoption, channel, and supply chain issues. These forces are tracked, along with the downstream impacts on the key elements of the go-to-market strategy. Monitoring is providing our client the ability to determine which of their future scenarios should be given the most weight, during and after their product launch. Environmental scanning is also performed to spot any weak signals that might come into the market and affect the launch.
Client: Defense Operations Provider
Situation: The rapid pace of world events is creating a range of new requirements for the organizations that provide support for the US military. The types of engagements range from full military operations to humanitarian assistance. Understanding changes in the geo-political environment and the impact of technology advancements is paramount for this operations service provider to be able to excel in its' mission to support their clients.
Solution: Strategic Radar is providing its Dynamic Monitoring solution to track the changes in key market forces, such as the number of predicted non military events, the expected advances in logistics technology, the direction of defense spending by the government, and the energy market. This monitoring is coupled with scanning of the broader market to identify potential outliers that could also develop into major strategy drivers.
